WORK WITH THE VIRGINIA HYPE GIRL

Want people talking about your business? Let’s make some hype. In today’s crowded digital world, standing out is essential. The key to capturing attention and building lasting connections is telling your brand’s unique story. Your story is what differentiates you from the competition. It highlights your values, vision, and personality in a way that resonates with your audience. Sharing that story effectively takes more than posting photos or occasional updates. It requires a strategy that reflects your brand’s voice and engages your followers.

As a social media marketing manager, blogger, and content creator, I create compelling content and help brands communicate consistently across digital platforms. By understanding your brand’s message, target audience, and goals, I develop a personalized approach designed to amplify your story and build authentic relationships with your community.

I work with brands to create content that resonates with their audience, encourages engagement, and strengthens their online presence. My passion is using creativity and strategy to help businesses share their stories in an authentic and meaningful way.

I offer specialized, boutique-style services and enjoy developing a personal connection with each client. Your brand will not simply blend into the noise. Together, we will help it stand out, inspire action, and build a community that believes in what you offer.

Services I offer

Social media marketing
User-generated content
Reels and video marketing
Food and product photography
Blogging and sponsored blog posts
In-person brand representation
Brand ambassador services
Public speaking
Event consultation
Social media consulting

Ready to bring your brand’s story to life? Let’s connect and explore how I can help you create authentic content, connect with your audience, and grow your online presence.

Email me at krystle@takewalkinmyflipflops.com

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Why partner or collaborate with me?

I grew up in a small Virginia town where my father owned a small business. I saw firsthand the love, dedication, and hard work required to run a business successfully.

That experience taught me that effective marketing is about much more than polished photos and curated social media posts. Authentic marketing begins with understanding the people behind a business and communicating what makes that business special.

I am committed to representing brands with the same energy and authenticity both online and in person. I am passionate about Virginia’s small businesses, culinary experiences, travel destinations, and tourism industry.

My mission is to inspire people to explore, dine, travel, and support local businesses while helping brands connect with their audiences in meaningful ways.

My Journey in Marketing and Content Creation

After graduating with honors from Virginia Wesleyan University with degrees in Criminal Justice and Sociology and a minor in Psychology, I pursued a Master of Business Administration from Liberty University to follow my passion for marketing and business.

I have more than 20 years of experience in promotional and experiential marketing. I also have training in life coaching, public speaking, and event consultation.

My experience includes working as a:

Field Marketing Manager
Team Lead
Brand Ambassador
Spokesmodel
Product Specialist
Trade Show and Booth Manager
Event Manager
Social Media Manager
Blogger
Content Creator

I have extensive experience with on-site marketing and events. In previous positions, I have led teams of more than 20 people, managed large-scale promotional campaigns, and achieved top sales results for national brands, including Serta Mattress and Tassimo Beverages. I have also received multiple top-sales awards.

Many of the brands I have represented have hired me repeatedly for additional events and long-term campaigns.

Social Media and UGC Experience

I have created social media content for:

McDonald’s, Food Lion, The Crazy Mason, Carnival Cruise Line, Atlantis Resort, Krispy Krunchy Chicken, Hollywood Casino at Charles Town Races, Reach International Outfitters, West Virginia Lottery, The Sessions Hotel, Craddock Terry Hotel, Colonial Williamsburg Resorts, Cheerwine, Virginia Beach Atlantic Condo, Juan’s Sweets, Refuge Inn, Posh Picnics, Hampton Roads Harbor Tours, The Simple Greek, Sunset Polo, VistPA, Sweet Tea & Barley, Norfolk Street Food Festival, Hampton Roads Wine Expo, Mr. Shawarma, BlueMoon Taphouse, Smokey Bones, Key West Cottages, Carrabba’s Italian Grill, Norfolk War of the Wings, We Love a Soup, Virginia’s River Realm, Hampton Virginia Tourism, City of Portsmouth, Hampton Roads Boat Company, Virginia Beach Street Food Festival, Waterstone Pizza, Coastal Seaplanes, Final Cut Steakhouse, Charleston Slate, Ecletticos, Spirit of Norfolk – City Cruises, Small Town Burger, Norfolk Mac & Cheese Festival, Baselayer Labs, TrueKind, Shapermint, Norfolk Taco Festival, The Legendary Virginia Diner, Duck Donuts, Vont, Proper Good, UIN Footwear, MVMT Watch Wear, Catch 31, Virginia Beach Hilton, Embassy Suites, Sky Bar Igloo Lounge, Madison Braids, Sanderling Resort, FAST Shampoo, SOL – Survive Outdoors Longer, Hilton, Virginia Diner Peanuts, Good Molecules, RVshare, HiBAR Solid Shampoo, Two Lane Brewing, KatieK Activewear, Norfolk’s Waterside, Metro Diner, citizenM, The Peanut Patch, MantraBand, Funky Buddha Brewing, Goli, SeaQuest, West Park Gardens, Go Think Co., Mullen’s Applesauce, Corona, Ougee Clothing, FERIDIES World Famous Snacks, SkeeterHawk USA, Bangkok Thai Sushi, Lollo Vita, Juicy Crab, NUStrips, FancySkin, Original Cake Bites, Vogue Lashes and Spa, PBR Bar, Jack Rogers, TRUEarth, H2OBX, ActiSpot II, Keruss Official, Been There Done That, Life Mapped, Lumineaux, Simply Southern Collection, Peanuts and Provisions, LoveVook Bags, Biscuit Belly, Ramen Time, Laura Mercier, Tru Botanicals, 757 Jerky, Namastay Deep Creek Lake, Smithfield Aesthetics, Bare Brow and Bikini, Love Youth Secret, Inn at Meander, Embassy Suites, Rose Lives, Michael’s Health, Memento, Dr. Zenovia, Bota Tea Kettle, Johnny D’s Waffles, Jimmyz Hibachi, Volcano Crab, Demetes Turtles, Kroger, Kask Jewelry, Well Path, BootyBag, Redwood Smoke, Bad Habit Boutique, Wren Home, Gold Bond, Fruiterro, Chanello’s Pizza, Bonchon Korean Fried Chicken, Modelo, Charbroil Grills, Ascents Reign, California Tortilla, Nawlins Pralines, Mochi Donuts, Mesquite Fire Tequila, Ricardo Luggage, and many others.

Experiential Marketing Portfolio

When I work an in-person event, I want to have fun while creating a great brand experience for consumers.

I have worked with brands and organizations in a variety of promotional, experiential, retail, event, and marketing roles.

Team leadership and management positions

Virginia Lottery
Lidl Consumer Event Manager
Lidl Grand Opening Event Assistant Manager
Field & Stream in Columbus, Ohio
Dick’s Sporting Goods Event Manager
Grand opening events in Chambersburg, Pennsylvania; Mobile, Alabama; Winchester, Virginia; Joliet, Illinois; and Salem, New Hampshire
Ford Virginia State Fair
Go RVing LPGA Weekend Team Lead
Kingsmill 2015 Team Lead
Save A Lot re-grand opening events and multi-month field marketing campaigns in Norfolk
Farm Fresh My Time Women’s Expo Field Marketing Manager
Martin’s Giant grand opening in Midlothian, Virginia
Martin’s Giant grand opening in Colonial Heights, Virginia
Martin’s Giant Prize Patrol in Williamsburg, Virginia
Martin’s Giant grand opening in Williamsburg, Virginia
Mt. Dew Solar Flare Field Marketing Manager
Dew Tour in Ocean City, Maryland
7-Eleven Go Team East 1 Field Marketing Manager
7-Eleven Slurpee Program Field Marketing Manager
Naked Juice at ECSC Weekend
Muller Yogurt Sampling at the Neptune Festival and Virginia State Fair
Motorola and Samsung college campus promotion
Bottom Dollar Foods Team Lead and Costume Guide
Dannon Yogurt hospital events in 2009, 2011, and 2012
Grana Padano at Costco
Hardee’s Hottie Lead Model
Pantene Beach Patrol Tour Assistant Tour Manager
Glade Fragrance Collection Tour Assistant Tour Manager
Burger King Jonas Brothers concert promotion