Virginia Social Media Marketing

Let’s connect and explore how I can help your brand find its voice and share its story with the world!

In today’s crowded digital world, standing out is essential. The key to capturing attention and building lasting connections lies in telling your brand’s unique story. Your story is what differentiates you from the competition, highlighting your values, vision, and personality in a way that resonates with your audience.

Telling that story effectively takes more than just posting photos or content, it requires a strategy that reflects your brand’s voice and engages your followers. That’s where a skilled social media manager and content creator comes in. I craft compelling narratives, create engaging content, and ensure your brand’s voice is consistently communicated across platforms. By understanding your brand’s core message, target audience, and goals, I develop a tailored approach that amplifies your story and builds authentic relationships with followers.

With over 20 years of experience in experiential marketing, I’ve spent my career crafting compelling brand stories and creating unforgettable experiences that engage and inspire audiences. As a Social Media Marketing Manager, Blogger, and Content Creator, I specialize in helping brands discover their unique voice and effectively communicate their story across digital platforms.

I work with brands to create content that resonates with their audience, fostering meaningful connections and driving engagement. My passion lies in using creativity and strategy to amplify a brand’s presence and elevate its narrative through authentic, impactful content. I’m dedicated to delivering results that help brands build lasting relationships with their communities.

I enjoy fostering a personal connection with each client and offer specialized, boutique-style services. Your brand won’t just blend in with the noise you’ll stand out, inspire action, and foster a community that believes in what you offer.

Why partner or collaborate with me?

Having grown up in a small Virginia town with my father owning a small business, I have seen firsthand the love and dedication required to run a business successfully. This experience taught me that effective marketing entails much more than photoshopped photos and curated social media posts. I am committed to representing brands with the same energy and authenticity, both online and in person. Fueled by a deep-seated passion for Virginia’s small businesses, culinary delights, and wanderlust adventures, my mission is to inspire individuals to savor the joys of travel and dining while championing Virginia’s vibrant tourism scene.

Experiential Markering

When I took my first experiential marketing gig in 2006 as a college student managing an event for Burger King at a Jonas Brothers concert, I had no idea what I was getting into. Being the public face of a brand at live events and interacting with the public proved exhilarating. Over a decade later, I’m still learning and working in marketing.

My career in experiential marketing has taken me all over the country to prestigious events like the Concours d’Elegance in Hilton Head, the Indy 500, auto shows, business openings, and festivals. However, when I first began this work, few understood what a brand ambassador was.

The Path to Being a Solopreneur

After graduating with honors in Criminal Justice and Sociology, as well as a minor in Psychology, from Virginia Wesleyan University, I pursued a Master of Business Administration at Liberty University to follow my passion for marketing and business. Since earning my MBA, I have built over eighteen years of experience in promotional and experiential marketing. Additionally, I have training in life coaching, public speaking, and event consultation.

I have extensive experience in on-site marketing and events, having worked in roles including Field Marketing Manager, Team Lead, Brand Ambassador, Spokesmodel, Product Specialist, and Trade Show/Booth Manager. In these positions, I have demonstrated self-motivation and management capabilities in leading teams of over 20 people. Additionally, I have achieved top sales results in national promotional campaigns for brands such as Serta Mattress and Tassimo Beverages, earning multiple top sales awards.

I have had the opportunity to work with a variety of companies such as Walmart, Ford Motor Co, General Motors Brand, Walgreens, Johnson & Johnson, Target, Costco, Proctor and Gamble, PepsiCo, Best Buy, Hawaiian Tropic, Geico, Dick’s Sporting Goods, 7-Eleven, the Virginia Lottery and many others working both locally and nationally. Many of these brands have hired me back for multiple events or long term campaigns. You can find a full listing of the brands I have worked with from 2006-present below.

Let’s Hype Your Brand Up!

If you represent a brand seeking an experienced brand ambassador, event staff member, photographer, public speaker, social media consultant, or content creator, contact me today . Let’s connect and explore how I can help your brand find its voice and share its story with the world!

Virginia Hype Girl Social Media and UGC Portfolio

I have created social media content for: McDonald’s, Food Lion, The Crazy Mason, Carnival Cruise Line, Atlantis Resort, Krispy Krunchy Chicken, Hollywood Casino at Charles Town Races, Reach International Outfitters, West Virginia Lottery, The Sessions Hotel, Craddock Terry Hotel, Colonial Williamsburg Resorts, Cheerwine, Virginia Beach Atlantic Condo, Juan’s Sweets, Refuge Inn, Posh Picnics, Hampton Roads Harbor Tours, The Simple Greek, Sunset Polo, VistPA, Sweet Tea & Barley, Norfolk Street Food Festival, Hampton Roads Wine Expo, Mr. Shawarma, BlueMoon Taphouse, Smokey Bones, Key West Cottages, Carrabbas Italian Grill, Norfolk War of the Wings, We Love a Soup, Virginia’s River Realm, Hampton Virginia Tourism, City of Portsmouth, Hampton Roads Boat Company, Virginia Beach Street Food Festival, Waterstone Pizza, Coastal Seaplanes, Final Cut Steakhouse, Charleston Slate, Ecletticos, Spirit of Norfolk – City Cruises, Small Town Burger, Norfolk Mac & Cheese Festival, Baselayer Labs, TrueKind, Shapermint, Norfolk Taco Festival, The Legendary Virginia Diner, Duck Donuts, Vont, Proper Good, UIN Footwear, MVMT Watch Wear, Catch 31, Virginia Beach Hilton, Embassy Suites, Sky Bar Igloo Lounge, Madison Braids, Sanderling Resort, FAST Shampoo, SOL -Survive Outdoors Longer, Hilton, Virginia Diner Peanuts, Good Molecules, RVShare, HiBar Solid Shampoo, Two Lane Brewing, KatieK Activewear, Norfolk’s Waterside, Metro Diner, CitizenM, the Peanut Patch, MantraBand, Funky Buddha Brewing, Goli, SeaQuest, West Park Gardens, Go Think Co, Mullen’s Applesauce, Corona, Ougee Clothing, FERIDIES World Famous Snacks, SkeeterHawk USA, Bangkok Thai Sushi, Lollo Vita, Juicy Crab, NUStrips, FancySkin, Original Cake Bites, Vogue Lashes and Spa, PBR Bar, Jack Rogers, TRUEarth, H2OBX, ActiSpot II, Keruss Official, Been There Done That, Life Mapped, Lumineaux, Simply Southern Collection, Peanuts and Provisions, LoveVook Bags, Biscuit Belly, Ramen Time, Laura Mercier, Tru Botanicals, 757 Jerky, Namastay Deep Creek Lake, Smithfield Aesthetics, Bare Brow and Bikini, Love Youth Secret, Inn at Meander, Embassy Suites, Rose Lives, Michael’s Health, Memento, Dr. Zenovia, Bota Tea Kettle, Johnny D’s Waffles, Jimmyz Hibachi, Volcano Crab, Demetes Turtles, Kroger, Kask Jewelry, Well Path, BootyBag, Redwood Smoke, Bad Habit Boutique, Wren Home, GoldBond, Fruiterro, Chanello’s Pizza, Bonchon Korean Fried Chicken, Modelo, Charbroil Grills, Ascents Reign, California Tortilla, Nawlins Pralines, Mochi Donuts, Mesquite Fire Tequila, Ricardo Luggage, Virginia Beach Street Food Festival, Coffee Toppers Coffee Foam,and others.

Virginia Hype Girl In Person Experiential Marketing Portfolio

Team Lead/ Management Positions: Virginia Lottery, Lidl Consumer Event Manager, Lidl Grand Opening Event Assistant Manager, Field and Stream: Columbus-Ohio, Dick’s Sporting Goods: Event Manager, Grand Opening Events: Chambersburg-PA,Mobile-Alabama, Winchester-Virginia, Joliet-Il and Salem-NH, Ford: Virginia State Fair, GoRVing: LPGA Weekend, Team Lead, Kingsmill 2015, Save A Lot:Re-Grand Opening Events Field Mkt Manager of multi-month events,Norfolk, Farm Fresh: My Time Women’s Expo Field Market Manager, Martin’s (Giant) Grand Opening Field Marketing Manager Midlothian, Va, Martin’s (Giant) Grand Opening Field Marketing Manager Colonial Heights, Va, Martin’s (Giant) Prize Patrol Field Manager Williamsburg, Va, Martin’s (Giant) Grand Opening Field Marketing Manager Williamsburg, Va, Mt. Dew: Solar Flare Field Marketing Manager, Dew Tour Ocean City, MD, 7-Eleven Go Team East 1:Field Marketing Manager(Year Long Activations), 7-Eleven Slurpee Program:Field Marketing Manager (May-August Activations), Naked Juice:ECSC Weekend, Muller Yogurt Sampling:Neptune Festival & Virginia State Fair(multi-day activation), Motorola/Samsung: College Campus Promotion (multi-day activation), Bottom Dollar Foods: Team Lead and Costume Guide, Dannon Yogurt: Hospital Event multi-day activation 2009, 2011,2012, Grana Padano:Costco (multi-day activation), Hardee: Hottie Lead Model (multi-day activation), Pantene: Beach Patrol Tour Assistant Tour Manager-2 month multi-day activation, Glade:Fragrance Collection Tour Assistant Tour Manager-3 month activation,Burger King: Jonas Brother’s Concert

Beauty Brand Ambassador : Premier Laser Spa, Organic Bath Co. American Laser Skincare, Axe Angel

Alcohol Sever/ Seller Events : Mija Sangria, 90+ Cellars, Budweiser, Campo Rojah, Ecco, Alamos Wines, Apothic , Domani, Mirassou Winery , Francis Coppola Winery, Edna Valley Vineyard, Louis M. Martini, MacMurray Ranch, Sutter Home Wine, Mikes Hard Lemonade, Sterling Vintners, Trinchero

Automotive:Ford (Product Specialist), Chevrolet, General Motors, Charles Barker Toyota: Monster’s on the Beach Show

Concerts and Public Relations: Kraft: For the Love of Cheese-Brad Paisley, F’real: Vans Warped Tour, Beach Music Festival, Hardee: Hottie Concert Promotional Team, Radio City Rockettes: Christmas Tour

Electronics Brand Ambassador: Samsung Chromebook ,Microsoft and AT&T: VIP Product Launch, Hasbro: Toys R Us Laser Tag Event, Nintendo: Nintendo Wii Fitness Fun Tour, DS/Wii Toys R Us Events

Food Event-Brand Ambassador:
bubly Beach Break Great Wolf Lodge,RedBull Energy Tour,Betty Crocker Potatos, LaLa Yogurt, Oreo Thins, Cracker Barrel Brand, KerryGold Cheese, Culinary Circle Pizza, Plenti Yogurt, Wild Harvest-Veggie Burgers, La Terra Quiche, Owl’s Brew, Holiday Triscuits and Ritz, Aldi: Portsmouth Store Grand Opening, KerryGold Butter, Cide Road,Hershey’s Carmels, Sunbutter Peanut Butter, Culinary Circle Cheese, Yoplait Whips, Fiber One, Culinary Circle Ice cream, Wild Harvest French Fries, Nature Valley, Fruit RollsUp, ChipsAhoy , V8, BelVitas ,Wild Harvest Chips and Organic Salsa, Hershey/Brookstone Chocolate ,Desertify ,Yancey’s Fancy Cheese, 7-Eleven Slurpee, Rooibie Red Tea , Wild Planet Tuna, Back the Nature Cracker , Icelandic Yogurt, Farmhouse Culture Sparkling ICE LPGA Event, Bed Bath and Beyond Rock the Registry Tassimo Event, Noggin Alertness Beverage, GaGa: Lowes Food Store, Sodastream, Di Bruno Bros Cheese spreads, Crustini Crackers, Mavea Water Filter System: William and Sonama Event, Tassimo: Holiday Promotion (multi-weekend events) Bed Bath and Beyond,Macys and Sears, Smuckers: Ice Cream Toppings Tour, Hershey: Paisley Party Tour

Flyer Distribution: Verizon: From Desperation to Destiny Conference 2009

Health and Beauty Brand Ambassador: Centrum: Walgreens Health and Welness, Organic Product Sampling: NEX Booth, Dove, Cover Girl, Maybelline and Allmay Makeover Event ,Borgese: Makeup Representative for January Costco Program 2012,Pantene: Hair Care, Dove: Fresh, Hawaiian Tropic: MCX Health Fair,Trojan: Warped Tour 2011 Nexxus Hair Care, AARP and Walgreen’s: Health and Wellness Tour 2009 and 2011, Vaseline: Intensive Care Lotion, Oral B Procare: Advantage Electric Toothbrush Events 2010, Olay: Skin Care Campaign:Beauty at Every Age Campaign 2010 and Summer Skin Campaign 2010, Listerine: Agent Cool Blue, Shea Brand: Hair Care Event, Lever 2000

Hostess/Greeter: Richmond Bridal Show: Jos A Banks 2010, Target: P-Fresh Promotion 2009,TLC’s What Not to Wear: Mall Events 2009

Other: Virginia Lottery: Promotional Team 2007-2022, GEICO Team, NFL: Redskins Training Camp 2016, Serta Mattress Company: Mattress President’s Day Weekend Event, Black and Mild Experience: Beer, Bourbon and BBQ

Polling Rover/Research:Exit Surveyor: Lidl, Exit Surveyor: WalMart Neighborhood Market Grand Opening, Edison and Mitofsky

Road Shows: LuckyClover: Road show Winter 2011, Mod Bod : Clothing Road Show 2009

Secret Shopper: Oil change/tire rotation Chevrolet Secret Shop and Nature’s Recipe Pet Food Shop

Acting:

Let my 19 years of marketing experience work for you!