Why do I create?

When I started college, I aspired to help people through a career in law, so I decided to major in criminal justice. However, as I immersed myself in my studies, I developed equal passions for sociology and psychology. This led me to pursue a double major and a minor across these three fields. Ultimately, I chose not to continue the law path and instead, I followed in my father’s footsteps in business going to graduate school and earning a MBA and a Master’s degree in Human Resources.

After promotional modeling during college, I decided to start my own independent marketing business. Over the next 15 years I gained extensive knowledge and experience managing in person events nationwide for various Fortune 500 brands and helping develop proven marketing strategies.

Then the pandemic hit and experiential / promotional marketing was forced to a halt. I was limited in work and isolation at home, feeling bored and purposeless. To fill my time, I volunteered to make masks, but a sense of emptiness persisted. Previously, I had traveled the country for marketing events. I longed for that exciting fast-paced world. Social media seemed to be the only window for businesses to continue to connect with customers, but I noticed many small businesses lacked an online presence.

I decided to contact some of the brands I had previously collaborated with for in-person events, to learn about their social media strategy. It turned out many brands were just as eager as I was to resume marketing activities. After taking some classes on social media marketing, short-form video production, photography and blogging, I was able to use my new skills to assist with social media presence.

Through hard work and dedication, I have grown my personal Instagram and the accounts of other businesses without resorting to shady tactics. I have built an impressive portfolio of social media and user-generated content clients and gained thousands of dollars in sales and bookings for my client. While I still have more to learn, I’ve had the privilege of creating content for some of my favorite brands and sharing inspiring, passion-driven content that encourages others to try new foods and visit a destination or business. Overall, I love helping businesses create engaging, effective content.

As your personal cheerleader, I will listen to you, build you up, and help you to achieve your marketing goals. Just as I transformed my dreams into a vision and brought that vision to life, you also, have the power to turn your dreams into your own reality. Let’s create something together!

Goals+Results